Trade a vehicle, watch, or skilled service for a site that pulls its weight.
Custom strategy, copy, SEO, and WordPress build — no invoice, no retainer, and no template with your logo slapped on it.
What I'll trade for.
I trade for things I actually want: vehicles I can drive or turn over, services that save me money on real projects, watches I'm happy to own. If what you've got fits that and your work is solid, this is a real exchange.
Cars, Trucks
& Builds
Cars, trucks, and interesting builds.
UTVs, Boats
& Toys
Side-by-sides, boats, campers, trailers, watercraft, and other toys with real trade value.
Luxury
Watches
Rolex, Omega, Tudor, and other premium timepieces are all worth a conversation.
Home
Services
Concrete, painting, flooring, and residential work.
Upholstery
& Interior Work
Quality upholstery, seat work, trim, and custom interior craftsmanship.
Detailing & Paint
Correction
Professional detailing, paint correction, coatings, and specialty finish work.
Don't see your asset listed? Pitch it anyway. If it has real value, I'm happy to talk.
A website that finally matches your real-world reputation.
You've been doing good work for years. The customers who've hired you know it. The people searching for you right now don't. I fix that with custom design, real copy, and SEO built in from day one. Not a template. A tool.
Positioned to convert
Every page has one job: turn a visitor into a lead. Headline earns their attention. Copy answers their real question. Layout moves them toward calling or reaching out.
Copy that answers the real question
Every customer wants to know: "Why you and not the next guy?" Your site answers it clearly, in plain language, without filler.
SEO built in from day one
Site architecture, local SEO, keyword structure, and clean code that search engines reward. Your competitor is already ranking. This fixes that.
Built for mobile
Most people find you on their phone. Your site loads fast, reads clean, and makes it easy to call or reach out. No pinching, no zooming.
Lead flow that works
One clear CTA. A form that gets filled out. Placed where people are already ready to act, not buried three clicks deep.
WordPress. You're in control.
Update prices, add job photos, change your hours yourself. No developer needed for every small thing.
30 days of post-launch fixes
After launch, flag anything that needs a tweak or cleanup. After 30 days it's yours to run. No ongoing bill from me.
Not templates. Real builds.
Different industries, same approach: strategy first, then design.
Zootown Anglers
Multi-page outfitter site with custom copy, service pages, and booking-focused structure.
✓ Conversion-focused booking flowDeal Strike
Real estate deal analysis platform with live comps, financial modeling, and lender integration.
✓ Complex SaaS buildEuropean Auto Specialist
Niche-positioned shop site targeting BMW, Audi, and Porsche owners, with local SEO and service inquiry flow.
✓ SEO-focused local structureFlux Snowboarding
Custom Shopify store with premium design and conversion-optimized product pages for specialty sports retail.
✓ Shopify design & setupWhat a site like this costs on the open market
A full custom build with strategy, copy, and SEO typically runs $10,000–$15,000. If you have something worth trading, that's the value you're getting.
Four steps. No surprises.
Tell me what you do and what you're trading
What kind of work do you do? Who's your customer? What are you bringing to the table: a truck, a watch, detailing, concrete? Enough for me to know if this makes sense for both of us.
We agree on the numbers
I tell you what your asset is worth. Honest number, not inflated to close a deal. You tell me what you need on the site. If the numbers line up, we shake on it. Straight answer either way.
I build it. You stay in the loop.
Before anything starts, the scope is locked: pages, features, timeline. No surprises at the end. 4–8 weeks, you see progress, you can ask questions. I finish exactly what we agreed to.
You launch it. It's yours.
Site goes live. 30-day window to flag anything that needs fixing. Then it's done. Yours to run forever, no monthly fee from me.
Common Questions
KBB for cars and trucks. Chrono24 for watches. Real market comps for services. I give you the honest number. Not inflated to get the deal done. If it lines up with what a site like this costs, we move forward. If not, I'll tell you straight.
Custom WordPress site, typically 6–10 pages. Copywriting included. SEO structure built in. A real contact or booking flow. Not a template with your logo dropped in. Think Zootown Anglers or the European Auto Specialist build. A site that looks like the business you actually run.
Yes. Fully. Domain, files, WordPress install. All yours once the project is done. No subscription. No "hosted on our servers" catch. You own it the same way you own anything else you paid for.
No, and I'm upfront about it. You get 30 days of post-launch fixes included. After that, you run it yourself, hand it to your team, or hire a maintenance provider. I'm happy to point you toward good ones.
Fewer than 10 per year. One at a time. I'm not building a volume business. I'm doing good work on projects I actually care about. That means being selective. It also means you'll never get passed off to anyone.
Send it anyway. If it has real value and it's something I'd use or hold, we can talk. The categories are a starting point, not a ceiling.
Yes, same as most people who build things professionally. AI helps with research, structure, and early drafts. What it can't do is figure out how to position your business, write copy that makes someone pick up the phone, or make the judgment calls that determine whether a site converts. That's 25 years of experience. AI speeds up the work. The thinking is mine.
Real experience. Straight deal.
One point of contact. One trade at a time. Not an agency. I lead the strategy, copy, architecture, and every decision about your site.
25 years. Real companies. Real stakes.
I've worked in-house, run campaigns, and built sites across a lot of industries. I know what makes people call and what makes them leave. You're not a test case. You're getting someone who's already made all the expensive mistakes.
You're working with me, not handed off.
Strategy, copy, architecture, positioning: that's me, start to finish. For heavier technical builds I work with a small group of overseas developers I've used for years. You're not rolling the dice on Fiverr. I own every decision about your site.
Locked scope. No scope creep.
Before we start, you know exactly what's included: pages, features, timeline. I know exactly what I'm getting. Nothing starts until both sides are clear.
From Jay
My day job is partner at High West Lending, doing private money and real estate in Utah. I take on a small number of website trades every year because I like the work, and the trades are usually for something I actually want. I lead every build: the strategy, architecture, copy, and positioning are mine. For technical-heavy execution I bring in a small group of overseas developers I've worked with for years. I use AI in my workflow too, same as most people building things for a living. Research, structure, early drafts. The strategy and copy that actually sells? That's judgment, and it comes from 25 years of doing this the hard way.
Think there's a deal here?
Tell me what you do, what you're trading, and what a real website would mean for your business. I'll give you a straight answer within 24 hours.