Trade your car, watch, or service for a custom website.
No invoice. No retainer. Just a straight trade — your asset for a premium custom site built by a 25+ year marketing pro.
Turn assets into a better website.
Tell me what you want built
Share your business goals, target customer, and what kind of site would actually move the needle for you.
Show me what you want to trade
Send photos and details of your vehicle, watch, service, or asset. I'll take a look and tell you honestly if it works.
We agree on value and scope
I'll outline exactly what the trade covers, what the site includes, and what both sides can expect before anything starts.
This isn’t a cheap template site.
You’re trading for the kind of website I already build for real businesses — custom design, strong copy, SEO structure, and a site that actually helps close work. I’m not going to give you a stripped-down version and then trap you into monthly servicing. You get the real thing, delivered once, and it’s yours.
Reference Projects
Here’s the kind of work we build. Not templates. Real custom builds with strategy, design, and copy that move the needle.
Zootown Anglers
zootownanglers.com — Full outfitter website with custom pages, long-form copy, conversion-focused structure, and clean booking flow.
- Multi-page guide/outfitter site
- Professional copywriting & modern design
- SEO structure & lead/booking intent
Deal Strike
dealstrike.highwestlending.com — AI-powered real estate deal evaluation platform. Live market analysis, financial modeling, underwriting reports, and lender integration.
- Complex SaaS product with functional tools
- AI integration & financial modeling
- Professional reporting & direct lender integration
European Auto Repair Specialist
Local service site — Niche-focused automotive repair specialist (BMW, Audi, Porsche, Mercedes) with SEO-optimized structure and local conversion targeting.
- Local service business site
- Niche positioning & SEO targeting
- Conversion-focused for service inquiries
Custom website build
A real custom marketing site — not a generic theme install. Built around your business, your offer, and the type of customer you want to attract.
8–12 core pages
Typical pages include Home, Services, About, FAQ, Contact, and any key sales or service pages your business needs.
Professional copywriting
Clear, persuasive writing that explains what you do, builds trust, answers objections, and helps turn visitors into leads.
Mobile-first design
Clean, modern layouts that look sharp on desktop and mobile — built to feel premium, not pieced together.
SEO-ready structure
Page titles, headings, metadata, internal links, and page organization set up so your site has a stronger foundation for Google search.
Lead or booking flow
Contact forms, calls to action, and inquiry/booking structure built to actually move someone toward calling, messaging, or buying.
Easy editing in WordPress
A backend you can update yourself — swap photos, edit text, add posts, and make normal business changes without needing a developer every time.
Strategy behind the build
This isn’t just design. It includes positioning, page flow, messaging, and structure so the website works like a sales tool.
What this level of site normally costs
A website at this level typically lands in the $15,000–$20,000 range when you combine design, copywriting, SEO setup, and a proper multi-page build.
If we make a trade, you’re getting the same level of thinking, structure, and polish I put into real client work.
Pitch Your TradeWhat we’ll consider
I look for things with real value — assets I can trade for, services I can use, or builds that just make sense.
CARS, TRUCKS
& BUILDS
Cars, trucks, and interesting builds of all kinds. If it has personality and feels like a good trade, I’m open to it.
UTVS, BOATS
& TOYS
Side-by-sides, boats, campers, trailers, watercraft, and other toys with real trade value.
LUXURY
WATCHES
Rolex, Omega, Tudor, and other premium timepieces are all worth discussing.
HOME
SERVICES
Concrete, painting, flooring, and other solid residential services are all worth discussing. I own property and always have projects that come up.
UPHOLSTERY
& INTERIOR WORK
Quality upholstery, seat work, trim, and custom interior craftsmanship are on the table.
DETAILING & PAINT
CORRECTION
Professional detailing, paint correction, coatings, and specialty finish work are all considered.
Don’t see your asset here?
We are open to ideas. If it has real value and utility, we’re happy to talk.
REAL EXPERIENCE. STRAIGHT DEAL.
This isn’t a fake-agency funnel or a volume web shop. It’s a small number of one-off website trades built on real experience, clear scope, and honest value on both sides.
20 years in marketing, web, and branding
I’ve spent two decades building websites, sharpening messaging, and helping brands present themselves better online. This is real experience — not a template flipped over a weekend.
Founder-led and intentionally limited
This is a fun side project, not a retainer business. I’m only doing a small number of one-off trades for businesses, people, and projects that feel like a good fit.
Clear scope. No games.
If the trade makes sense, I’ll outline exactly what’s included, what it’s worth, and how the project works so both sides know what they’re getting before anything starts.
What you can expect
A real custom website, not a cheap theme install
Professional copy and structure built to convert
30 days of post-launch fixes and cleanup
No monthly retainer or forced ongoing service
From Jay
By day, I’m a partner at High West Lending in Utah, working in private money and real estate. This project is a way for me to help smaller businesses get a legit website while trading for something useful, interesting, or just plain rad.
Frequently Asked Questions
I use market comparables — Kelley Blue Book for vehicles, Chrono24 for watches, and honest comparable quotes for services. I'll tell you upfront what I think it's worth and whether the numbers work for both sides.
A professional multi-page WordPress site with custom design, real copywriting, SEO structure, and a proper lead or booking flow. The benchmark is something like Zootown Anglers — not a theme flip with placeholder text.
Yes. Once the project is complete and the trade is finalized, the site is yours. Full ownership, no strings, no ongoing fees from me.
A small number — this is intentional. I'm not running a web shop. I want to do good work and actually enjoy the trades I take, so I'm keeping the volume limited and selective.
Pitch it anyway. If it has real value, I'll tell you honestly whether it's something I'd consider. The categories are a guide, not a hard rule.
You own the site. Forever.
Once the project is delivered, the website is yours. No monthly retainer, no forced support plan, and no ongoing service contract.
We build it, launch it, hand it over, and give you a short window to catch bugs or cleanup items. After that, it’s your website to run however you want.
Full ownership after delivery
When the project is complete and paid in full, you own the website and all approved deliverables created for your project.
30 days of fixes and minor updates
For 30 days after launch, we’ll handle bug fixes, cleanup, and small post-launch adjustments related to the original scope.
No monthly retainers
No recurring plans. No retainer. This is a one-time trade for a one-time build.
No ongoing maintenance included
After the initial 30-day post-launch window, ongoing edits, maintenance, support, plugin updates, hosting issues, content changes, and long-term upkeep are not included.
Run it yourself or hire someone else
After handoff, you can manage the site yourself, assign it to your team, or hire any web company you want for future maintenance and support.
Referral options if needed
Need long-term help later? I'm happy to point you toward companies I trust who handle that well.
What the 30-day window covers
- Bugs or errors tied to the original build
- Minor content or layout corrections
- Launch-related cleanup
- Reasonable small fixes within original scope
What happens after 30 days
- No ongoing support agreement
- No recurring maintenance plan
- No unlimited edits
- No long-term plugin, hosting, or security management from me unless separately agreed
Simple deal: I build it right, give you 30 days to shake it out, then it’s yours to keep and run.
Got something worth trading?
Send the vehicle, watch, service, or asset you have in mind, and we’ll tell you if it makes sense.