The Person Behind the Trade

Jay Dutton.

Marketer. Web builder. Gearhead. Utah-based partner in private lending with a 25-year habit of making brands look sharper online.

25+ Years in Marketing & Web Partner @ High West Lending Founder, Park City Car Club
Jay Dutton
25+
Years in Marketing & Web
100s
Websites, Brands & Campaigns Shipped
Partner
High West Lending — Private Money & Real Estate
Founder
Park City Car Club & Cars & Coffee
The Story

Two careers.
One obsession.

By day I'm a partner at High West Lending, a Utah private money firm focused on real estate and bridge capital. Before that — and still now on the side — I've spent 25 years building websites, sharpening brand messaging, and running marketing programs for companies across a lot of industries.

I'm not a fresh freelancer. I'm not an agency hungry for retainers. I'm someone who's been doing this a long time, in real companies, with real stakes — and who still enjoys building websites that make small operators look like they punch way above their weight.

"I wanted to build a way for small operators to get a legit website without stroking a $20K check. Trade something useful, get something real."
Capabilities

What I actually build.

Not just websites. The whole stack of things that make a site actually work for a business.

◆

Custom Websites

Polished, premium, multi-page sites tuned to your business — not a theme with your logo dropped in.

✍

Copy & Messaging

Words that explain what you do, build trust, and get visitors to take action.

◎

Brand Positioning

Sharpening how your business shows up — what you lead with and who you talk to.

⚙

SEO Foundation

Structure, metadata, schema, and on-page setup so Google can actually find you.

➜

Lead Generation

Forms, flows, and layouts built to turn traffic into real inquiries and bookings.

◆

Smart Tools & Apps

Yes, I also build more complex tools — see Deal Strike, the AI-powered deal evaluator.

Off the Clock

Also: total gearhead.

I love cars, trucks, boats, bikes, and basically anything with a motor. My roots are in the Porsche, VW, and Audi world — that's where I've spent most of my years wrenching, learning, and obsessing over details. But I'm interested in almost anything with character.

The trade format exists for this exact reason. It's a way to meet interesting people, help small businesses, and plug into makes, builds, and gear outside my usual lane.

Porsche Audi VW Trucks UTVs Boats Builds Watches Tools
Community

Built into the Utah car scene.

I'm the founder of Park City Car Club and Park City Cars & Coffee — gatherings that bring together enthusiasts, builders, collectors, and business owners around the thing we all actually care about: cool cars and good people.

That same mindset carries here: I'd rather do a handful of interesting, fair one-off deals with real humans than crank through generic website jobs.

Ground Truth

How this actually works.

The deal

  • One-off website builds, trade only
  • You own the site when it's delivered
  • 30 days of post-launch fixes included
  • No monthly retainer. No recurring plans
  • Referrals available for long-term support

Who it's for

Small business owners, builders, car people, contractors, and entrepreneurs who have something of value and would rather trade than stroke a big check.

Cool vehicle? Luxury watch? Trade skills? Equipment? Let's talk.

The Bottom Line

Not a funnel.
Just a good trade.

I'm doing this because I love building great websites, I like helping smaller operators punch above their weight, and I genuinely enjoy the people and gear that come with these trades.

Pitch Your Trade See What You Get